AI for Business: Go Beyond the Chatbot with Claude
📅 Tuesday 14 July · 09:30-12:30
About this event
A hands-on 3-hour workshop for small businesses and creatives. Stop using AI like a chatbot and build a system that works the way you do. Stop using AI like a chatbot. Start changing how you work with Claude Most people use AI one question at a time. Fire a prompt, get an answer, start from scratch tomorrow. This hands-on 3-hour workshop shows you the alternative: AI as an operating system that remembers your business, follows your instructions, and gets sharper every time you use it. The workshop is aimed at small business owners, freelancers, creatives and employees who already use AI but know they're not getting the value they expected. These are small group workshops with a maximum of12 people so you get real attention. You'll work on your own tasks, not hypotheticals, and leave with a working setup you can use the very next morning. What you'll walk away with A working Claude setup of your own: Built live in the room, not a demo you watch. An new operating system: Make AI a system that remembers your business and works the way you do. Your own custom "Skill": Build a reusable automation for a task you do every week. AI with a memory: Set up instructions, project folders and a memory stack up so AI gets sharper the more you use it. Output you'd actually put your name to: Work that sounds like you, not generic AI slop. Who it's for You already use ChatGPT, Claude, Gemini or Copilot, but your outputs feel generic and need heavy editing. Every session starts from scratch so although you save minutes here and there nothing feels transformational. You're not sure you're using the right tools the right way. If that sounds familiar, the workshops are for you. What's included Three hours of hands-on training, not a lecture Exercises built around your own real work (bring a project) Take-away notes and reference materials A friendly, small-group setting, capped at 12 people Format & venue A 3-hour in-person workshop at Marine Studios, 17 Albert Terrace, Margate, CT9 1UJ. Bring a laptop. Power and a large screen are provided. Dates (same workshop each time — pick the one that suits) Tuesday 14 July 2026, 9.30am–12.30pm Tuesday 4 August 2026, 6.00pm–9.00pm Saturday 12 September 2026, 9.00am–12.00pm Your trainer — Peter Springett I'm a content strategist and AI consultant based in Kent. I've spent the past decade helping businesses adopt AI, with clients including Google, Spotify and Adobe, alongside startups across London, Berlin and Amsterdam. Bright Content is my Content Strategy business. Frequently asked questions Do I need technical experience? No. If you've used ChatGPT, Claude, Gemini or Copilot, even casually, you're ready. This isn't about coding. What should I bring? A laptop and a real work project you'd like to make progress on. The exercises use actual work, not hypotheticals. Which tools does it cover? Mainly Claude (Cowork mode). This is the strongest current option for private, file-based workflows. The principles carry across to other tools. Is it online or in person? In person, in Margate. Online and private team training is available, get in touch. Can I book for my team? Yes. Contact us about a private session for your organisation. What's the refund policy? Full refund if you cancel more than 14 days before. Within 14 days, we'll move your place to a future date.